What is chettinad cotton ?

Chettinad cotton is a traditional handwoven fabric from the Chettinad region of Tamil Nadu, known for its bold colors, wide borders, and classic checks or stripes.

Made from pure cotton, it's lightweight yet sturdy — perfect for hot, humid climates. What makes it stand out is its vibrant color play, inspired by temple architecture and South Indian culture.

Originally worn by the Chettiar community, today it’s loved for its comfort, durability, and cultural charm.