Story behind Chettinadu cotton saree

Originating from the culturally rich Chettinad region of Tamil Nadu, Chettinad cotton sarees are known for their bold colors, striking borders, and signature checks or stripes.

Worn originally by the Chettiar women known for their refined taste and grandeur,  these sarees were designed to withstand the heat while still exuding elegance. What sets them apart is their coarse texture, which makes them long-lasting and perfect for daily wear, while the vibrant color contrasts keep them visually timeless.

Each saree is handwoven using traditional looms, often with a broad border and no embellishments — letting the craftsmanship speak for itself.

🧵 A blend of function and finesse, Chettinad cotton sarees are a tribute to Tamil heritage and handcrafted artistry.

💫 Want to add one to your wardrobe? Check out our collection – now on 30% summer sale.